Advance seo Techniques For high traffic

1.) Local Search:-Local business listings –including a Google Map showing where the business is –are offered to any business with a physical address. These listings can generate profits for businesses that have more than one physical location because potential customers who intend to pay a visit to a business premises are more likely to click on a map listing than on a link to a website.
How to implement Local Search?
Google, Yahoo and Bing each have a different submission process:
Google: http://www.google.com/local/add
Yahoo: http://listings.local.yahoo.com
Bing: http://www.marketlocation.com/changereq
Note: Microsoft Bing is still streamlining its submission process so for the time being you should continue to use Bing’s Market Location service to post your business listings.

2. News Feeds:- Any website can host an up-to-date news feed containing original news articles and current industry news. Google and Bing crawl web sites’ news feed pages for the latest news and will publish articles on their SERPs when people search using the appropriate keywords. Under the right circumstances, the increase in traffic from providing news on target keywords can be astronomical. At the launch of the Hollywood blockbuster Avatar, a website carrying a trailer video and publishing news about the movie supposedly generated over nine million visits in three days.

3.) Blog Content:-Google places great significance on blog content and enables users to search blog content specifically. By creating and optimizing one or several blogs companies can increase the number of results that appear against their preferred keywords on the SERPs. Blog content offers more than just extra listings on the SERPs however:
•search engines treat blogs as if they are websites which makes blogs very good for link building
•by allowing people to post comments on your blog you create additional, user-generated content for the search engines to crawl
4.) Brand Refinements Brand:-Refinements is Google.com’s latest search enhancement (still to be released on Google.co.uk). Certain keyword or key term searches (‘DVD player’, for example) will prompt Google to generate a list of the top five brands associated with that keyword or term. Appearing in Brand Refinements listings is important because:
•these links appear above position one on the SERPs
•brands that are listed as Google’s “Favorites” will undoubtedly see higher conversion rates.
5.) Shopping Results:-Google, Yahoo and Bing (among others) enable companies to upload their entire product database into their comparison engines. This is a huge boon to ecommerce sites as they can submit detailed information about their products to Google directly without having to wait for their SEO pages to be crawled and listed.

How to implement Shopping Result?
This service is by request only. Owners of ecommerce sites must submit a formatted product feed to the search engine:
Google:
http://base.google.com/support/bin/answer.py?hl=en&answer=59556
Yahoo:http://advertising.yahoo.com/api/signup/
Bing/Ciao:http://www.ciaogroup.com/index.php?id=265&L=1

6.) Video Screenshots
Video content has become of major interest to the world of SEO, triggered by Google’s decision to include video content in its SERPs. Brands may now take top SERP positions by creating relevant, interesting video content that promotes their services and products. By publishing video screenshots on its SERPs, Google draws the customer’s eye past the traditional text listings to the prime video listing.Brands can achieve this in three ways:
•YouTube video submission, the easiest and fastest way to create video content for SEO. However, Google will link to the content on YouTube, not on the brand’s own site;
•Video XML feed, best for sites that have multiple videos across multiple pages;
•Video meta tag optimization, the most
Apixyinfotech is Digtal marketing company in India provide Seo services and Website development company in Delhi

Use of Ajax in web development

Ajax Technology

AJAX (Asynchronous JavaScript and XML) is an umbrella term for a collection of Web development technologies used to create interactive Web applications, mostly W3C standards (the XMLHttpRequest specification is developed by WHATWG [1]):

1. XHTML – a stricter, cleaner rendering of HTML into XML.
2. CSS for marking up and adding styles.
3. The Javascript Document Object Model (DOM) which allows the content, structure and style of a document to be dynamically accessed and updated.
4. The XMLHttpRequest object which exchanges data asynchronously with the Web server reducing the need to continually fetch resources from the server. Since data can be sent and retrieved without requiring the user to reload an entire Web page, small amounts of data can be transferred as and when required. Moreover, page elements can be dynamically refreshed at any level of granularity to reflect this

Recent examples of AJAX usage include Gmail [2], Flickr [3] and 24SevenOffice [4]. It is largely due to these and other prominent sites that AJAX has become popular only relatively recently – the technology has been available for some time. One precursor was dynamic HTML (DHTML), which twinned HTML with CSS and JavaScript but suffered from cross-browser compatibility issues. The major technical barrier was a common method for asynchronous data exchange; many variations are possible, such as the use of an “iframe” for data storage or JavaScript Object Notation for data transmission, but the wide availability of the XMLHttpRequest object has made it a popular solution

AJAX applications can benefit both the user and the developer. Lot of  web development company  use Ajax for Web applications can respond much more quickly to many types of user interaction and avoid repeatedly sending unchanged information across the network. Also, because AJAX technologies are open, they are supported in all JavaScript-enabled browsers, regardless of operating system – however, implementation differences of the XMLHttpRequest between browsers cause some issues, some using an ActiveX object, others providing a native implementation. The upcoming W3C ‘Document Object Model (DOM) Level 3 Load and Save Specification provides a standardised solution, but the current solution has become a de facto standard and is therefore likely to be supported in future browsers. Although the techniques within AJAX are relatively mature, the overall approach is still fairly new and there has been criticism of the usability of its applications; further information on this subject is available in the AJAX and Usability QA Focus briefing document

Apixy infotech is Web development compnay in delhi built the websites by using Ajax technology 

Top Ten Technical tips for Seo Web developers

Improving Your  web presence and performance of your website is not that easy as you think but yes it is easily possible  when you focus on Seo techniques  and how efficiently you use these techniques while developing your website. Technical SEO is everything related to a page and a website that is under the direct and usually immediate control of web developers and webmasters. The off page Seo focus on the content marketing, link building and social sharing, which are not under the direct control of developers and webmasters.
We  are Indian based software development company in Delhi Provide web development and Seo Services  in delhi. We focus on the various factors and techniques helps you to develop your website Seo friendly.

.1.)Design architecture SEO friendly: Restrict the number of categories to low numbers that make sense to your users, keep a flat hierarchy and make sure that your conversion pages (products, SKUs, etc) are as few links away from the home as possible. You have to avoid the page rank leakage .This is possible only you Avoid a tree structure with complex, deep or duplicated branches. Usually, but not always, the home is the page with the highest Page Rank of a website. The Page Rank is diluted with every level down the structure of categories and sub-categories. When there is duplication, the Page Rank is wasted.

 

This  fig represents part of a lean architecture of 2 levels below the homepage. The symbol “?” indicates sections of the path that are facultative if there is a value for that variable. The symbol # is a character hash on the URL path.

2.) Speed optimization of the code :Analyze your WebPages as you code them with tools such as YSlow and implement its recommendations. Minimize server-client traffic paying attention to few quick wins such as

a.)Aggregate and compress CSS

b.) Defer the parsing of unneeded JavaScript until it needs to be executed

d.)Minify HTML. E.g. Twig is a template engine for PHP that features spaceless capabilities. You can find it at http://twig.sensiolabs.org/doc/tags/spaceless.html

3.) Avoid frames and Flash:Search engines cannot read Flash and they often skip frames. Images, videos are challenging at best for search engines. Google has trouble dealing with dynamically generated DOMs whose URLs contain session IDs in the path. Try to use readable text rendered on HTML as your preferred format. You can also get pdf, doc and txt files indexed on Google if you link to them. Use a text browser like w3m or lynx to get a closer picture to what search engines “get” your content in the sequential order they crawl your WebPages.

4.) Link your internal pages sensibly :Densely connected graphs make crawling bots’ job easier in principle because they can jump from node to node via multiple edges spreading through the whole network. Following this rationale, the more links you can insert on one page to the rest of the pages of the website, the better. Avoid however linking to dozens of internal pages unless they are strictly relevant and genuinely useful to visitors. Search engines learned to discern the value of internal links by context, their topology and co-occurrence with other links on the same page. Just like users, search engines disregard any excess of links on-page

5.) Number of internal links:Help users find their way around with navigation facets, breadcrumbs, menus and relevant pages. Restrict the number of internal links on each page to a reasonable number. It is commonly accepted that 100 links or more on a page (either internal links or outgoing ones) are, as a rule-of-thumb, an excessive number of links.There is not however any clear-cut maximum and minimum limits of links; they depend on the nature of the business or on the value proposition of the website.

6.)Prevent Canonicalization: Duplication of content often occurs when sites render the same content on different URLs. The software of popular Content Management Systems (CMS) like WordPress and wiki tends to create duplicated content by way of categorization (archive, pages, categories, tags) or formatting (web, printable, feed). E-commerce sites may incur in duplication by indexing URLs with multiple parameters (session IDs, shopping cart and checkout parameters, etc).

7.) Upload sitemaps to search engines :Help Google find your content when you launch a new website or when you implement significant changes to it by supplying both HTML and XML sitemaps. Best is HTML sitemap but it does not work for large websites. Set up and follow a simple policy to let Google know when you renew your content.

We are one of the Pinor Software development company in delhi Provide Saas web application development. We also provide internet marketing solution and Seo Services in delhi

 

 

software development company in delhi

Improving web presence in the Search engine and performance of your website is easy by following the .software development company in delhi Services helps you to make your web site with cutting edge technologies .Apixy infotech is a leading company in India helps with the highly experience web consultants in web development domain .In the current Scenario web development is done by focusing the several small factors which will  Beneficial for particular SEO needs. We have a team of Highly experienced Web developers and SEO Consultants helps to emerge your needs .We development is done by using the Technologies like Asp.net , Java and PHP frame works. To lead your web site on the top of search engine we also provide the Seo Services in Delhi.Things must be focus during the web development.Breadcrumb navigation allows the users to retrace their steps, or go back to a point in time that relates to their original search. Bread crumb navigation simplifies the User experience  enhance the usability of the design. Our team has a lot of experience  in developing the Breadcrumb navigation  .Compliance with W3C web standards: World Wide Web Consortium (W3C) compliance is seen as best practice rather than a legal requirement. We develop the web site following the set of common protocols that promote WWW evolution and ensure its interoperability.In recent year , we have seen an increasing trend in the use of small mobile devices, such as Apple iphones , mobile tabs and PDAs (Personal Digital Assistant), to access the Internet. We develop the website mobile friend website  structure of the website Navigation Diagrams: Linear navigation is only suitable for the most basic websites. It permits only forward and backward movement through a series of linked pages. Linear designs can be frustrating for the user. Breadcrumb navigation allows the users to retrace their steps, or go back to a point in time that relates to their original search . So, it is much easy to increase your website’s rank with the help by adopt software development company in delhi  helps you make you dream business model became true in real world.Apixy Infotech is a Delhi-based IT company offers outsource web application development, Web Designing, E-commerce, Internet Marketing, Internet Outsourcing and consulting Services

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Secrets of Press Release

WHY IS PRESS RELEASE SEO IMPORTANT?

Press release SEO can also indirectly help website SEO. Although links in a press release don’t directly improve website SEO, journalists may choose to use those links in their stories. A website’s ranking in Google, Bing, and other search engines is partly based on which other websites link to it. The quantity, quality, and relevance of links are important in website SEO, and press release SEO can be an effective way to get authoritative news sites to link to your site.

OPTIMIZING YOUR PRESS RELEASE
To learn how to optimize a press release, ask six classic questions—Who, What, Where, When, Why, and How:
• Who uses news search engines?
• What news search terms are they likely to use?
• Where do you put these terms in your press release?
• When should you add links to your press release?
• Why do you need to publish your release beyond your website?
• How do you measure the results of press release SEO?

Points Must be remember During publishing Press Release For SEO Services

1.)Press Release Title:
Must be under 100 characters (with spaces)
Should include one keyword
Must be newsworthy and not salesy.

2.) Press Release Subtitle/Summary
Must be less than 240 words
Should include 2 keywords
Should make me want to click through

3.) Press Release Body
Should be around 400-500 words
Should include 3 keywords
Copy must not be opinionated or promotional, but factual
Written in 3rd party, they not we
Can contain 1 or 2 quotes

4.) Press Release About The Company
Company Name
70-75 Word Company description including 1-2 keywords
Link to website full http://www.abc.com
5.) Press Release Media Contact
Media Contact Name
Company Name
Physical address
Website URL
Email address
Phone Number

After Your Press Release Is Live
•Share on Social Media Profile sites: Facebook, LinkedIn, etc.
•Share on Social Media Bookmark sites: Digg, StumbleUpon, etc.
•Add it to local online sites like newspapers, chambers, publications
•Ping it – pingler.com, pingomatic.com, pingmyblog.com
•Write a blog post about your latest news and link to it
•Add your press release to your website (change at least 30% first)
•Set up Google Alerts

Impact humming bird Update

The Hummingbird in SEO update was specifically targeted at better understanding and breaking down long search phrases and questions in order to arrive at results that better match the intent of questions.
Though Hummingbird applies to a much wider body of keywords than
Penguin and Panda, this shift that affected 90% of search queries (by Google’s estimation) happened in a relatively unnoticed fashion versus the tumult surrounding Penguin and Panda.This is likely because the traffic affected by Hummingbird’s improvements,
while making up a huge percentage of the unique search phrases used by Google search visitors on a daily basis, constitutes very low volume compared to the shorter phrasestargeted, monitored, and seen by most brands and siteowners.

How Does the Hummingbird update works ?
With this new algorithm Google is much more able to understand the meaning of a sentence and return results to far more complex search queries. In the past Google analysed keywords individually and tried to match those individual keywords to the content of the site, but as search queries evolved, so has Google.
With Hummingbird, Google is also much more capable of understanding the context around a search query. If you search for shops “around you” it will know where you are located and it will display results accordingly.
For example, if I was to search for “Where can I buy Polo shoes around manchaster?” in the past the emphasis would have been given to “buy”, “Polo” and “shoes”, thus displaying the Polo’ homepage. However, with Hummingbird, Google is now able to understand that I am looking for a location related to Polo  shoes in manchaster  and it is returning the Polo store finder page as a first result.Under standing this update helps the user in SEO Services

Learn about Web development SEO techniques

Techniques for outsource web application development and SEO

1.)Components of an SEO-Friendly Page

Building an SEO-friendly web site doesn’t happen by accident. It requires an understanding of what elements search engines examine and how those elements affect your ranking. It also requires including as many of those elements as possible on your site. It does little good to have all the right meta tags in place if you have no content and no links on your page. It’s easy to get caught up in the details of SEO and forget the simplest web-design principles that play a large part in your search engine rankings. Having all the right keywords in the right places in your tags and titles won’t do you much good if the content on your page is nonexistent or completely unreachable by a search engine crawler.Jargon webtech Provides outsource web application development makes the website user-friendly.

2.)Under Stand the UX designs

Understanding which of your pages are likely entry pages helps you to optimize those pages for search engine crawlers. Using the pet-store example, if your home page and all the hub pages are properly Search Engine Optimized, you potentially could be ranked at or near the top of five different sets of search results. When you add additional entry pages deeper in your web site structure (that is, a dog-training section to the hub for dogs), you’ve increased the number of times you can potentially end up at the top of search engine rankings.We provides outsource web application development focus on complete user experience.

3.)Using Proper page titles

Page titles are one of the most important elements of site optimization. When a crawler examines your site, the first elements it looks at are the page titles; and when your site is ranked in search results, page titles are again one of the top elements considered. Therefore, when you create your web site, you need great page titles.

4.)Choose Domain name

Keep the name as short as possible. Too many characters in a name mean increased potential for misspellings. It also means that your site address will be much harder for users to remember unless it’s something really startling.Avoid dashes, underscores, and other meaningless characters. If the domain name thatyou want is taken, don’t just add a random number or piece of punctuation to the name in
order to ‘‘get close.’’ Close doesn’t count here. Instead, try to find another word that’s relevant and possibly included in the list of keywords you’ll be using. For example, instead of purchasing http://www.example.com, try something like http://www.yoursitesubject.com. Opt for a .com name whenever possible.

5.) Long Tail vs. Broad Head

Going back to applying Long Tail to products rather than search, the items that make up the Long Tail of less popular products are things such as food, cleaning supplies, and some clothing items. These are the products that you actually must have on a weekly basis to survive. For example, consider your own spending. Think of all the purchases that you make in a given
month (we’re taking bills out of the equation; it’s too painful to think about those every month and they’re only loosely classified as products, so worthless to us at the moment). Chances are good that you spend a certain amount of money every month on the essentials that it takes to survive and maintain a household. Those are the items that appear in the Long Tail theory that Anderson posited.

Jargon webtech offers you outsource web application development makes the website user-friendly focus on the complete ux design principles , Google webmaster guide lines helps you to prompt the website in easy way